Website Optimization to Increase Hits & Targeted Traffic

Optimizing a website for search engines requires an ongoing cycle of progressive improvement:

By continuously repeating these steps, your search engine rankings and visitor traffic will improve. When you hire us to optimize your site for search engines, we will continue this progressive cycle of improvement, ensuring the best possible rankings and traffic for your site.

Search Engine Optimization Service

Our website optimization startup service will address the areas of your site which are in most urgent need of attention. We will optimize your site for search engines and, before the end of the one month service period, we will re-optimize your site and fine tune areas which may be underperforming, ensuring that you are well on your way by then.

Our 1 month search engine optimization service includes:

• Preliminary consultation to assess your objectives and requirements.
• Strategic analysis of your market and your competition.
• Keyword research to develop and target the most effective series of search terms, keywords which will ensure high search engine rankings as well as attract visits from people who are searching for exactly what your site offers.
• Baseline search engine ranking report, showing your website's rankings on search engines as they are now, before your site is optimized for search engines.
• Optimization of your website by incorporating targeted keywords into its various page elements.
• Implementation of optimized content onto your site.
• Submission of your site to Yahoo and other major directories.
• Installation of visitor traffic tracker to analyze how people are finding and using your website.
• Search engine consultation and website marketing advice.
• Comprehensive monthly search engine ranking reports.

Ongoing Support and Progressive Improvement

After the first month, we will continue to work with your site, providing ongoing search engine ranking reports and continuous re-optimizations to ensure that your site's search engine rankings steadily improve.

Our ongoing search engine optimization service includes:

• Continued strategic analysis of your market and your competition.
• Keyword research and refinement to ensure high search engine rankings.
• Analysis of visitor traffic tracker to see how people are finding and using your website.
• Ongoing maintenance and improvement of your site's search engine rankings.
• Re-optimization and updates to your site's optimized content as necessary to ensure the best possible search engine rankings.
• Search engine consultation and website marketing advice.
• Comprehensive monthly search engine ranking reports, showing your website's trends of improvement.
• Pay-per-click management to help you get the highest return on your sponsored listing advertising budget and clickthrough charges.
• Link-building advice and assistance to boost your site's link popularity and PageRank score.
• Copy writing and optimization of website text content.
• In-depth analysis of your website's structure and marketability.

Pay Per Click & Sponsored Listing Optimization

In today's difficult economy, it's important to be sure that your website marketing strategy does not have any unnecessary cash leaks. Pay per click (PPC) and sponsored listings can be a great way to drive visitor traffic to your website, but they can also be very costly, especially if your advertising campaign is not running as efficiently as possible. It's important to make sure that you are not bidding on keywords which are not generating useful traffic for your site and are therefore hurting the return on your investment.

Our pay per click optimization service will help you get the most out of your advertising budget by:

• Identifying which keywords are generating the best traffic to your site, as well as those which are not.
• Reducing reliance on paid listings by optimizing your site to acquire strong organic search engine listings, which deliver free traffic.
• Focusing your paid listing keywords so that the clickthroughs to your site are from visitors who will be genuinely seeking exactly what your site offers.
• Improving the descriptive text which appears with your paid listings, boosting the performance of your ads and driving pre-qualified traffic to your site.
• Ensuring that your paid listings are seen only by visitors in your marketplace, avoiding wasted clickthroughs from elsewhere.

Direct Traffic Optimization

Direct traffic comes from referrals and recommendations from people who have already visited your website and have found it worth telling others about.

Such recommendations can be word-of-mouth or, more often, in the form of links to your site from other websites. Online networking sites and services are also a means by which people may choose to recommend your website to others.

In order to receive direct traffic from these sources, your website needs to be worth recommending. It needs to offer useful and up-to-date information and stand out from other similar websites.

Even if your website is already receiving a large amount of visitor traffic, it's important to make sure that your site is effective and useful so that more of your visitors become your customers.

Our website optimization service will ensure that your website is as effective as possible by:

• Identifying and improving areas of your site's structure, layout and navigation to make your site user friendly and easy to use.
• Helping establish high quality inbound links to your site from other websites, which will also boost your rankings on search engines.
• Recommending strategies which will increase the usefulness and appeal of your website's content.