SERPs – SEO & Website Optimization Blog

DIRECT HITS provides website optimization & SEO / search engine optimization services and tips to improve search engine rankings, increase hits & visits from all traffic sources and enhance website appearance and usability so that visitors can find what they are looking for.

Can You Make My Site #1 On Google?

21 October 2010 – 11:16

All it takes to make things difficult for any industry is a few snake oil salesman to show up and start making grandiose claims.

By Jennifer O'Cahan | Posted in SEO | Also tagged Google | Comments (2)

Advanced Web Ranking – Review

19 October 2010 – 11:31

I wanted a fast and reliable search engine ranking checker that could generate white label (customizable) reports for clients – and that’s what Advanced Web Ranking software is.

By Jennifer O'Cahan | Posted in Reviews | Also tagged Keyword Research, Search Engines | Comments (0)

There Is No Right Number In SEO

14 October 2010 – 12:28

Don’t be duped into thinking SEO is a scientific or mathematical equation you can solve. There’s no right number. The answer is unique, useful content and high quality, relevant links.

By Jennifer O'Cahan | Posted in SEO | Comments (0)

Do Search Engine Rankings Matter?

7 September 2010 – 14:24

If an SEO firm tells you that rankings don’t matter, you may want to take that with a grain of salt. It may be that they’re using this statement to avoid the hassle of explaining why your site’s high rankings aren’t what you thought they were.

By Jennifer O'Cahan | Posted in SEO | Also tagged Google, Search Engines | Comments (0)

What Are Google Sitelinks?

26 August 2010 – 23:38

Sitelinks are the sublinks to the interior pages of a website which are sometimes featured directly below its search listing. If you’re trying to get sitelinks for your site, try working on increasing your quality back links, strengthening your brand, and making sure your site structure and navigation is sound.

By Jennifer O'Cahan | Posted in SEO | Also tagged Google | Comments (0)

What Are Long Tail Keywords?

2 August 2010 – 15:47

Discovering the long tail niche terms for your business and optimizing your website to go after them can allow you to grab several first page spots in the search engines. If competing for the most popular and lucrative terms, either organically or through PPC, is not possible for your site right now, going after the longtail is.

By Jennifer O'Cahan | Posted in SEO | Also tagged Keyword Research, Search Engines | Comments (0)

What Is Organic Search

22 July 2010 – 23:38

Organic search engine optimization involves working primarily with a website’s content, coding, link building and social networking, as opposed to any search engine marketing involving PPC or other paid advertising strategies. Organic SEO generally includes website redesign and SEO copywriting, and focuses on on-site optimizing and natural link building for direct impact on organic search results.

By Jennifer O'Cahan | Posted in SEO | Also tagged Search Engines | Comments (0)

5 Persistent SEO Myths

20 July 2010 – 15:30

AdWords boost rankings on Google, long-term domain registrations improve rankings, frequent updates to content, numerous inbound backlinks from other sites and other half-truths about what it takes to acquire high search engine rankings.

By Jennifer O'Cahan | Posted in SEO | Also tagged Google, Links, Search Engines | Comments (0)

Keyword Rank Checking

15 July 2010 – 23:07

There are many ways to check your Google rankings other than scrolling through the results manually. Do a search for “rank checkers” or “rank checking” and see what’s available. They run from free to pricey, from software to online tools. Just know that they’re all officially disapproved of by Google and every other search engine.

By Jennifer O'Cahan | Posted in SEO | Also tagged Google | Comments (0)

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