DIRECT HITS provides website optimization & SEO / search engine optimization services and tips to improve search engine rankings, increase hits & visits from all traffic sources and enhance website appearance and usability so that visitors can find what they are looking for.
Google Products Search or Google Shopping is a price and product comparison tool allowing searchers to view similar items from many vendors in one place. It was originally launched as Froogle. There are no fees for listing your items here, and Google isn’t involved in the sales process.
Site age IS an SEO factor. Having a domain that’s been up and running for 10 years is a definite boon to rankings. Though not enough to cancel out the big two – lots of good content and quality back links. Without those, the age of your domain is insignificant.
All it takes to make things difficult for any industry is a few snake oil salesman to show up and start making grandiose claims.
Adding an HTML sitemap for users, with a link on the home page will get that content indexed fast. Search engine bots are not perfect. Anything you can do to help them crawl your site more efficiently is worth the time. And yes, let’s not forget your users: Unlike XML sitemaps, HTML sitemap pages can be seen and used by your visitors too.
Article marketing automation plug-ins enable you to set up a blog that you don’t spend any time on at all – ever. The plugin pulls and publishes articles from a specified category of an article marketing hub to the blog.The whole chain of content and distribution is automated. Bots creating content for bots to impress other bots! What’s the point? SEO.
28 September 2010 – 11:57
The site: query can be used by anyone to determine how many of a given site’s pages have been crawled and indexed by Google. Simply type “site:domain.com” (minus the quotes) into the Google search field. Though, as Matt points out in this clip, it’s not as accurate as you might hope.
23 September 2010 – 15:16
The confusing part of the white hat/black hat division is that it’s assumed that those on the white hat side will be the most skilled and intelligent SEOs. This is inaccurate. In reality, those on the front lines of the black hat side possess a high level of knowledge about how search engines work, and put a ton of time into research and testing. Just like white hats. Black hats aren’t a bunch of amateurs.
17 September 2010 – 11:46
Unlike the other search engines, Google seems to be particularly great at finding content you wouldn’t think they’d be able to find – like areas of your website that have no links pointing at them at all. It’s another Matt Cutts Webmaster Help Q&A video, and this time he covers two questions in one.
If an SEO firm tells you that rankings don’t matter, you may want to take that with a grain of salt. It may be that they’re using this statement to avoid the hassle of explaining why your site’s high rankings aren’t what you thought they were.