What can you do to bring more visitors to your site? Searching for answers to that question can get you a lot of long, overly detailed and complicated responses. Yes, you do need a long term internet marketing plan, but here’s 5 uncomplicated, doable things you can start on TODAY.
1. Pay Per Click (PPC) Advertising
This is the easiest and fastest answer to the “more visitors” question. It’s also the most expensive. If you’ve got the budget, you can send a ton of targeted traffic to your site – though you will, of course, be paying for every single visitor that arrives.
Both Google AdWords and Bing/Yahoo’s pay-per-click programs are very effective and fast, but they’re not cheap. If you’re new to PPC, start cautiously. It’s easy to over extend yourself financially with these programs if you’re not paying attention.
2. Blog
No matter what your site is focused on, there’s bound to be something related to it that you can blog about. Blogs are a proven way to bring visitors to your site, and can be an excellent source for gaining direct return traffic, new links. and improved organic search results.
Consider adding a blog to your site and committing to adding fresh content to it on a regular basis. Your effort will pay off in visitor traffic.
3. Social Media
This is where the people are. Let them know about your website by sharing your content and networking, then watch your visitor count increase. You have to put yourself out there. “If you build it, they will come” takes too long.
Create a Facebook page for your site. Create a Twitter account, too. Submit URLs to your site’s most interesting content to social bookmarking sites like Digg, Reddit and Delicious.
Have video content? Create a YouTube account to represent your website and upload your videos. Photos or artwork? Create a Flickr account and share with the community there.
4. Join A Community
Whatever niche your site falls into, there are bound to be 2 or 3 websites with forum based communities built around them that are considered the hubs or “authorities” of the field. Join them, and represent your site in the community.
They’re not just your competition, they’re a tool you can use to increase your visitors. Join, take part in discussions, and become acquainted with your peers.
5. SEO
Is your site search engine optimized? Implementing basic SEO principles can improve your organic search engine rankings dramatically, bringing many new visitors to your site.
If you have the budget, consider hiring an SEO company for website optimization. If you don’t, read up on the basics and best practices of SEO and start optimizing your site.
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